DIGITAL MARKETING✦META ADS✦LEAD GENERATION✦VIDEO CAMPAIGNS✦PERFORMANCE MARKETING✦PARUL DHIMAN✦DIGITAL MARKETING✦META ADS✦LEAD GENERATION✦VIDEO CAMPAIGNS✦PERFORMANCE MARKETING✦PARUL DHIMAN✦
Video Plays1,859,561
Leads Generated1,417
Cost Per Lead₹114.55
DM Conversations154
Hook Rate20%
Ad Spend Managed₹1.76L+
Selected Work
04 campaigns
business.facebook.com › adsmanager · Video Performance · LPU Ads
Meta Ads Manager dashboard — LPU video campaign: 1.85M plays, 20% hook rate, 5.92% hold rate
01 · Meta Ads · Video Campaign
LPU Education — Video Ads
1.85M
Video Plays
20%
Hook Rate
5.92%
Hold Rate

31-second video campaign for LPU's MBA, BBA & MLIS programs. 1.85M plays with 20% hook rate — strong creative performance at scale.

business.facebook.com › adsmanager · Messaging Conversations
Meta Ads Manager dashboard — messaging campaign: 154 conversations at ₹33.80 each
02 · Meta Ads · Messaging
Direct Messaging Campaign
154
Conversations
₹33.80
Per Conv.
₹5,205
Total Spend

154 qualified DM conversations at ₹33.80 each — ultra cost-efficient channel for direct engagement and lead qualification.

business.facebook.com › adsmanager · Lead Gen · Phase 1 · Aug–Oct
Meta Ads Manager dashboard — lead gen phase 1: 459 leads at ₹132.76 CPL, ₹60,937 spend
03 · Lead Gen · Phase 1
Lead Generation — Phase 1
459
Leads
₹132
Per Lead
₹60.9K
Ad Spend

Consistent lead flow Aug–Oct via Meta form ads. Peaks of 20+ leads/day through audience refinement & creative testing.

business.facebook.com › adsmanager · Lead Gen · Phase 2 · Scaled
Meta Ads Manager dashboard — scaled lead gen phase 2: 958 leads at ₹114.55 CPL, 14% cheaper
04 · Lead Gen · Scaled
Lead Generation — Scaled to 958
958
Leads
₹114
Per Lead
−14%
CPL Drop

Doubled leads while cutting CPL by 14% — from ₹132 → ₹114 through A/B testing, audience scaling & bid optimization.

RESULTS THAT HIT DIFFERENT✦NO CAP, JUST DATA✦REAL DASHBOARDS✦ZERO FLUFF✦RESULTS THAT HIT DIFFERENT✦NO CAP, JUST DATA✦REAL DASHBOARDS✦ZERO FLUFF✦

Meet
Parul.

Digital marketing specialist who lives in the data. I plan, launch & optimize paid campaigns that generate real leads and real ROI. Every number on this portfolio is pulled directly from live dashboards. No estimates. No cap.

Meta AdsFacebook Ads ManagerLead GenerationVideo AdvertisingAudience TargetingA/B TestingMessaging CampaignsPerformance AnalyticsCreative OptimizationCampaign Scaling
SpecialtyMeta Ads Ecosystem
Best CPL Achieved₹114.55
Biggest Campaign1.85M Video Plays
ApproachData → Test → Scale
Available ForFreelance & Full-Time
Services
06 offerings
01
📣
Paid Social Ads
Full-funnel Meta & Facebook campaigns — audience research, creative testing, bid scaling.
02
🎯
Lead Generation
High-converting form ad campaigns that fill your pipeline with qualified low-CPL leads.
03
🎬
Video Advertising
Video campaigns with strong hook rates that build brand awareness at serious scale.
04
💬
Messaging Funnels
Direct DM campaigns connecting prospects to your business at ultra-low cost per conv.
05
📊
Analytics & Reporting
Deep campaign analysis tied to real outcomes — not just pretty graphs.
06
⚡
Campaign Optimization
Ongoing A/B testing & creative iteration to scale winners and cut losers fast.

Let's build something.

Open to freelance projects, full-time roles & consulting. Drop a message — response time is fast fr fr 🚀

Emailparul@leadsprint.work
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LinkedIn/in/parul-dhiman-a764603b5
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Phone+91 99967 53043
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